Indian television brand Vu hosted a launch event on Friday, where it added 11 new TVs to its portfolio. The lineup starts with a Rs 14,500 model and ranges up to a Rs 72,000 variant. The TV range is available for purchase at offline stores as well as Flipkart.
With its Mi LED TV series launched last year, Xiaomi has become synonymous in the smart TV market. Off late, the company came up with its flagship 4K Android TV at Rs 39,999. The market has since been trying to compete with the best of Xiaomi. Samsung launched its Super 6 series of 4K smart TVs at competitive prices and is selling them online. Now Vu has launched a new range of 4K Android TVs, starting from Rs 35,000.
- The entry-level model has the smallest panel at 43-inch and starts at Rs 35,000.
- The Premium Android TVs run on Google’s Android 8.0 Oreo Android TV and come with the Play Store pre-installed.
- The 4K panel supports HDR 10 and Dolby Vision.
The new 4K TV range, called the Vu Premium Android series, offers three models with different screen sizes. The entry-level model has the smallest panel at 43-inch and starts at Rs 35,000. The second model has a 50-inch panel and costs Rs 41,000. The 55-inch model comes for Rs 47,000 while the 65-inch model comes at a price of Rs 72,000.
The new Vu Premium Android TVs run on Google’s Android TV platform. Similar to the Mi TV models, the Premium Android TVs run on Google’s Android 8.0 Oreo Android TV and come with the Play Store pre-installed. This means consumers get direct access to hundreds of apps on the Google PlayStore directly from the TV. The TVs also come with support for Chromecast as standard, which means you can stream content from your Android phone to the smart TV.
Users will able to access certified apps like YouTube, Hotstar, Sony LIV and more. Sadly, the TV doesn’t support Netflix and Amazon Prime Video. Vu ships in a smart remote with less buttons than a conventional TV. The controller comes with special buttons to access Google Play and YouTube directly. The controller also comes with a dedicated Google Assistant button to access the Assistant from anywhere on the screen.
As for the panel, the screen supports HDR 10 and Dolby Vision, which should translate to better picture quality with wider contrasts and vibrant colours.
In comparison, Xiaomi’s cheapest 4K TV comes for Rs 39,999 and offers a 55-inch panel. The Mi LED TV 4X Pro 55 also comes with Android TV and has similar features. However, Xiaomi ships the TV with PatchWall, which is Xiaomi’s custom launcher that has access to millions of hours of content. The Mi LED TV 4X PRO also doesn’t come with support Netflix and Amazon Prime Video. The TV also comes with a special 11-button remote controller and has a dedicated button to access voice commands via Google Assistant.